People are funny about money. You can get fired for asking about someone else’s compensation (although companies like Buffer thrive on transparency when others talk about mutinies and chaos should we speak openly about salaries), and often it’s considered rude or gauche to talk about money. Money is what you make but be secretive about it. Certainly don’t talk about. Especially if you’re a woman. Especially if you’re anything but white.
Employers use the guise of secrecy because they want to “protect” their employees, however, it’s more like they don’t want people bearing witness to grave inequality and they definitely don’t want an avalanche of comp increases as a result. Because what employers are really protecting is their P&L.
When I went freelance, I was surprised to find that this secrecy around salary, or how one makes a living, is as prevalent and pernicious as ever. I’ve known at least a dozen women who severely underpriced their services because they thought less is what they deserved. Or, they simply didn’t know how to price themselves because context didn’t exist. Sure, there are scores of articles about rate calculations, etc, but most of us really rely on people we know, people who occupy our space. And many people are still not talking, still.
I took on a project with a woman who was, at the time, one of my closest friends. I was interested in what she did, brand marketing and the creation of brand narratives and architecture, and I asked her how much she was being paid for her portion of the project. Not because I wanted to be rude, but I wanted to understand how my peer priced her deliverables and deliverables, and how I, should I want to go that route, can calculate accurate project and day rates.
My “friend” acted as if she were a CIA operative. I was confused. What did she think I was going to? Did she really believe I was coming from a nefarious place rather than one of curiosity? I needed help and it was only when I made my request plain, you wouldn’t help your friend, a woman, a peer trying to make a living, with information?
I’ve met with women (boutique agency execs) recently who didn’t know how to price their services. I’ve known bloggers who had no idea how to quote for sponsored posts. I know women who don’t have their day/project/hourly rates, and the ranges in which they operate based on client, scope, level of client craziness, etc. They didn’t know how to build in payment clauses (or non-payment) into their contracts.
I’m learning that when I get frustrated it’s more productive to share and connect than just bitch about something (and I do that too, don’t worry). So I’ve gathered up a few friends who are successful freelancers to answer YOUR QUESTIONS ABOUT MONEY. From writers to consultants to small business owners, all of them have a range of experience and acumen, and I hope they can give you advice you need to feel empowered to promote yourself and your work in a fair way.
Leave your questions in the comments section of this post and we’ll rock out the answers within the next two weeks.
OUR ROUNDTABLE (and we’ve got more coming!):
Aly Walansky created A Little Aly-tude on SheKnows.com in 2006, as one of the first well-known beauty and style blogs on the Internet. Over time, it became a foremost source for advice, tips, reviews, and commentary across the lifestyle genre.
Her writing can be seen across the Internet as well as in several print publications. She contributes regularly to Beauty High, AskMen.com, Men’s Health, Women’s Health, The Daily Meal, xoJane, HowAboutWe, Life &Beauty, Latest Hairstyles, Celebuzz, DailyMakeover.com, The Fashion Spot, New Beauty Magazine, Bella NYC Magazine, and many more.
Aly’s roots exist — pun intended! — in the realm of beauty and style, and she is quoted in countless publications on a weekly basis, and has appeared as a beauty expert on the FOX network and various radio programming, but her focus is far wider. She’s a popular travel and food writer and has traveled across the globe in the name of culinary, historical, and spa journalism.
Aly currently resides in New York City. Contact Aly at firstname.lastname@example.org
With a background in textile design (Anthropologie, Nordstrom, & Blissliving Home) and an obsession for sharing (favorite products, favorite recipes, favorite dates-gone-wrong), in 2012 Joanna Hawley created Jojotastic as a lifestyle blog focused on runway-fresh fashion, inspiring modern-but-modest home interiors, and her addiction to donuts. (Her cat obsession mingles in there, too.)
A well-established style influencer on the interwebs, Joanna was one of the first Pinterest users (with 4 million followers to prove it). Known for her raw honesty — this isn’t just another blog with pretty photos and flawless stories — Joanna seeks to inspire readers to live their truest lives.
Joanna’s work has been featured in national outlets including Oh Joy!, Design for Mankind, Clementine Daily,Rugs Direct, and Anthology Magazine, where she was an online editor for three years. Recent Jojotastic brand collaborations include Gap, Ziploc, Pottery Barn, Urban Outfitters, and Airbnb.
Joanna’s passions include filling her passport, rock climbing, freestyle flower arranging, her cat Georgette, her dog Noodle, and questing for the perfect apple pie. Or cupcake. Or donut.
Joanna currently resides in Seattle. Other recent homes include San Francisco and Philadelphia, but her badass spirit is universal. And her spirit animal is chocolate.
Her desk plaque reads “You are doing a great f—ing job.” And that’s pretty much her motto.
Laurel Anderson is a freelance writer and social media and communications strategist. She provides digital marketing and communications consulting services to individuals, companies, brands and other organizations that need help telling their story. When not telling the stories of others, Laurel is usually hanging out on her front porch or the local coffee shop crafting her own. Her website is http://www.laureleanderson.com and includes her work, social links and Lola Speaks (her intermittent blog).
As a writer of more than twenty years, Laurel has covered everything from daily news stories, people profiles, entertainment, lifestyle, gossip, fashion, trends, movie reviews and more for both print and online publications. She has been known to tackle both serious issues and lighthearted topics during her column run with a local newspaper. Years of entertainment work allowed her to experience both sides of the industry while working on and writing about shows like Canadian Idol, So You Think You Can Dance and Canada’s Walk of Fame.
Leah Singer helps businesses tell their story and connect with their ideal audience and clients through writing and marketing strategy. She teaches marketing and branding to college students, and works extensively with institutions of higher education and businesses within the law field. Leah is a perfect fit for businesses without marketing departments. She is also a freelance writer and has written for The Huffington Post, Club Mid at Scary Mommy, Red Tricycle (where she serves as San Diego editor), Edible San Diego, Millionaire Girls’ Movement; and other national blogs and websites. She also blogs personally at Leah’s Thoughts.
Leah left a lucrative career in higher education to become a full-time freelancer three years ago and hasn’t looked back since. She was a speechwriter and communications manager for two college presidents at San Diego’s largest public university, and oversaw communications for San Diego State University’s Enrollment Services Department. Before that, Leah worked in marketing and public relations at KPBS public broadcasting station.
Meghan Cleary is Contributing Editor, The Hollywood Reporter, Pret-a-Reporter, and author of two books on what your shoes say about you. She writes primarily about footwear, trends and cultural implications of shoes. She is also co-founder of MeghanSAYS shoes, debuting December 1 on Nordstrom.com. Her website and blog are located at shoeareyou.com
Photo Credit: Death to the Stock Photo