Photo Credit: Death to the Stock Photo. Text my own.
Those who know me well know I’ve strong opinions about bloggers. I started blogging in 2000, back when people had just recovered from the detritus otherwise known as Geocities and wanted a clean space to tell great stories. I had a blogspot address (the name of which now escapes me) and I wrote about everything from the food I craved to the alcohol I really wanted to stop craving. Forever skirting the edges of things, I found my home in the online space because it was filled with people like me: zine-lovers, book-readers, misfits and people who had something to say. Nobody really paid attention to the motley lot who shared very personal aspects of their lives so publicly. For a time, we were largely left alone.
As the years passed I would also sit on the business side of the screen, and I was someone who once pitched bloggers in 2005 to someone who lead teams that pitched bloggers to someone who didn’t want to read another blog ever again. The stories gave way to inclusive communities, stylized websites and people who placed a premium on building their brand and optimizing their “content” (I’m fucking shuddering here as I type this) over offering a piece of themselves, wholly and authentically, to others. Suddenly, authenticity went from being a noun to a buzzword, and many bloggers who had done well for themselves penned lengthy posts on being authentic for your audience, but this often gets lost, or conflicts with, advice on how to style your Instagram photos and ensuring Photoshop and Reward Style are your best friends. Present your life, authentically, but be pretty about it. Because no one is going to like a grainy photo of your happiness when they can fawn over a stark image of a gleaming laptop, a monogrammed coffee mug (marred by a dot of berry lip color, because you do sip, of course) and freshly-manicured blooms.
As if one lives this way. As if these artifacts of a life represent a life. Please. I have a watch; I know what time it is.
I’ve written about the need for bloggers to act right, to fuck “content” writing, and to stop the proliferation of the bullshit aesthetic (it’s a fucking disease, I tell you), so I won’t bore you with another rant. I will tell you that I don’t read many blogs anymore, simply for the fact that they’re affiliate farms under the guise of the girl who’s your best friend. I don’t read them because scrolling through sponsored post after sponsored post is akin to getting my teeth extracted with a butter knife. I don’t read them because the act of storytelling becomes a highlighted post of the week instead of the norm. And I don’t read them because scores of people with no real business experience are trying to play the role of marketers (making my job as an executive consultant harder) without actually understanding that marketing is a real discipline and building a global brand goes far beyond pitching other bloggers.
That having been said, there are a pile of people in the online space who are knocking the socks right off my feet. Inspired by Hitha’s post, I’m listing a few bloggers who are worth reading. By the by, Hitha’s blog is worth bookmarking.
I also frequently update my blogroll, so click over for a laundry list of my daily reads.